My name is Dominic Yeo (pronounced as "Yo"), a Singaporean born and bred. I am currently an Assistant Professor at Department of Communication StudiesHong Kong Baptist University (HKBU). Prior to joining HKBU, I was Lecturer in Consumer Behaviour at Norwich Business SchoolUniversity of East Anglia.

I hold a Ph.D. in Social Psychology from Cambridge University (member of Trinity College) and a BSocSc (First Class Honours) in Communication from National University of Singapore (member of the University Scholars' Programme).

My research mainly examines people's experiences and practices centred around sexuality, health, and social media. More specifically, I am interested in:

Communication and Technology
  • Use of social media (social networking sites, mobile apps, user-generated content)
  • Digitally mediated self-disclosure, intimacy, and supportive communication 

Health Communication
  • Sexuality and health
  • Mental health
  • Lived experiences and lay articulations of health 

I have obtained two competitive research grants (GRF and ECS) from Hong Kong's Research Grants Council to investigate social media and Hong Kong youths. My work has appeared in Journal of Health Communication; Journalism & Mass Communication Quarterly; Culture, Health & Sexuality; AIDS Care; Journal of Advertising Research; Environmental Communication; Mobile Media & Communication; and International Journal of Communication