My name is Dominic Yeo (pronounced as "Yo"), a Singaporean born and bred. I am Assistant Professor and Programme Director of Organisational Communication at Department of Communication StudiesHong Kong Baptist University (HKBU). Prior to joining HKBU, I was Lecturer in Consumer Behaviour at Norwich Business SchoolUniversity of East Anglia.

I hold a Ph.D. in Social Psychology from Cambridge University (member of Trinity College) and a BSocSc (First Class Honours) in Communication from National University of Singapore (member of the University Scholars' Programme).

My research examines sociocultural and communication phenomena in the contexts of sexuality, health, and technology use. More specifically, I am interested in:

Communication and Technology
  • Sociocultural practices in relation to social media (social networking sites, mobile apps, user-generated content)
  • Use of information and communication technologies (ICT) in campaigns and intervention programmes
  • Role of ICT in youth socialisation and behaviours

Health Communication
  • Sociocultural aspects of HIV/AIDS
  • Sexuality and health
  • Lay and professional articulations of scientific concepts around health 

I have obtained two competitive research grants (GRF and ECS) from Hong Kong's Research Grants Council to investigate social media and Hong Kong youth. My work has appeared (or has been accepted for publication) in Journal of Health Communication; Journalism & Mass Communication Quarterly; Culture, Health & Sexuality; AIDS Care; Journal of Advertising Research; Environmental Communication; Mobile Media & Communication; and International Journal of Communication