Research/Publications

Refereed Journal Articles
Yeo, T. E. D. & Chu, T. H. (Online First). Beyond Homonegativity: Understanding Hong Kong People’s Attitudes about Social Acceptance of Gay/Lesbian People, Sexual Orientation Discrimination Protection, and Same-Sex Marriage. Journal of Homosexuality. [SSCI]
Huang, L. V. & Yeo, T. E. D. (Accepted). Tweeting #Leaders: Social Media Communication and Retweetability of Fortune 1000 Chief Executive Officers on Twitter. Internet Research. [SSCI]
Yeo, T. E. D. & Fung, T. H. (Online First). “Mr Right Now”: Temporality of Relationship Formation on Gay Mobile Dating Apps. Mobile Media & Communication. [SCOPUS]
Sheer, V. C., Chang, M., Yeo, T. E. D. (Online First). Chinese Male Adolescents Resisting Cigarettes from Peers: Qualitative Research on Tactics, Perceptions, and Contextual Characteristics. Drugs: Education, Prevention & Policy. [SSCI]  
Yeo, T. E. D. & Chu, T. H. (2017). Sharing “Sex Secrets” on Facebook: A Content Analysis of Youth Peer Communication and Advice Exchange on Social Media about Sexual Health and Intimate Relations. Journal of Health Communication, 22(9), 753-762. [SSCI]
Yeo, T. E. D. & Chu, T. H. (2017). Social-cultural factors of HIV-related stigma among the Chinese general population in Hong Kong. AIDS Care, 29(10), 1255-1259. [SSCI]  
Yeo, T. E. D. (2016). Communicating Legitimacy: How Journalists Negotiate the Emergence of User-Generated Content in Hong Kong. Journalism & Mass Communication Quarterly, 93(3), 609-626. [SSCI]  
Yeo, T. E. D. & Ng, Y. L. (2016). Sexual risk behaviors among apps-using young men who have sex with men in Hong Kong. AIDS Care, 28(3), 314-318. [SSCI]  
Yeo, T. E. D. & Fung, T. H. (2016). Between ‘0’ and ‘1’: Safer sex and condom use among young gay men in Hong Kong. Culture, Health & Sexuality, 18(3), 294-307. [SSCI]  
Yeo, T. E. D. (2014). Negotiating Virtue and Vice: Articulations of Lay Conceptions of Health and Sustainability in Social Media Conversations around Natural Beverages. Environmental Communication, 8(1), 39-57. [SSCI]  
Yeo, T. E. D. (2012). Social-Media Early Adopters Don't Count: How to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers. Journal of Advertising Research, 52(3), 297-308. [SSCI]  
Yeo, T. E. D. (2009). Cyber HIV/AIDS Intervention in Singapore: Collective Promises and Pitfalls. International Journal of Communication, 3, 1025-1051. [SSCI]  
Parayil, G. & Yeo, T. E. D. (2005). More than Electronic Toll Booths: The Electronic Road Pricing Innovation in Singapore. Prometheus, 23(2), 209-226. [SCOPUS]  

Book Chapter
Yeo, T. E. D. (2013). Viral Propagation of Consumer- or Marketer-Generated Messages. In R. W. Belk, and R. Llamas (Eds.). The Routledge Companion to Digital Consumption. Abingdon, England: Routledge, 273-283.  
Selected Competitive Papers in Conference Proceedings
Yeo, T. E. D. & Ng, Y. L. (2016). The Roles of Sensation Seeking and Gratifications Sought in Social Networking Apps Use and Attendant Sexual Behaviors. Proceedings of the 7th 2016 International Conference on Social Media & Society, New York, NY: ACM. [38.0% acceptance rate]  
Yeo, T. E. D. (2011). Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. In D.W. Dahl, G.V. Johar, and S.M.J. van Osselaer (Eds.). Advances in Consumer Research Volume 38. Duluth, MN: Association for Consumer Research. [36.8% acceptance rate]  
Yeo, T. E. D. (2010). Modeling Personality Influences on YouTube Usage. Proceedings of the Fourth International Conference on Weblogs and Social Media (ICWSM-10), Association for the Advancement of Artificial Intelligence. [40.6% acceptance rate]  

Recent Conference Presentations
Yeo, T. E. D. & Chu, T. H. (2017, May). Hong Kong Public’s Attitudes toward Sexual Orientation Anti-Discrimination and Same-Sex Marriage Legislation Paper presented at International Communication Association (ICA) annual conference, San Diego, CA.

Yeo, T. E. D. & Chu, T. H. (2017, May). Seeking Peer Advice on Sexual Health and Intimate Concerns through Facebook “Confessions” Paper presented at International Communication Association (ICA) annual conference, San Diego, CA.

Huang, L. V. & Yeo, T. E. D. (2016, November). Social CEOs: Examining Impact of Message Characteristics on Public Engagement of Fortune 1000 CEOs on Twitter. Paper presented at National Communication Association (NCA) annual convention, Las Vegas, NV.


Theses
Yeo, T. E. D. (2010). The Psychology of Social Media. Unpublished Doctoral Dissertation. Department of Social and Developmental Psychology, University of Cambridge.  
Yeo, T. E. D. (2005). Bringing the Red Ribbon Online: An Alternative Public Sphere for HIV/AIDS Activism in Singapore? Unpublished Master’s thesis. Faculty of Social and Political Sciences, University of Cambridge. 
Yeo, T. E. D. (2003). From Silicon to Genes: Singapore’s Challenge in the Creative Economy. Unpublished Honours thesis. Faculty of Arts and Social Sciences, National University of Singapore. 


ċ
T. E. Dominic Yeo,
30 Jun 2009, 12:09
Ċ
T. E. Dominic Yeo,
6 Sep 2012, 18:54
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